How do you discover the most interesting indie businesses in your area? Word of mouth? An app? What about a printed guide?
I speak to Scout Guide about their role supporting local, indie businesses in larger cities. Scout Guide is headquartered just over the mountain from Staunton and uses a combination of new technology and print to make discovery and business promotion just a tad easier. And, frankly, just a tad sexier, too.
I also pose a question to you: how do you promote your business (or discover others) in your very smallest city? Fellow micropolitan business owners would like to know.
A thanks to my NYC-to-C’ville friend Sarah W-M. for making the introduction. Enjoy!
Katie McCaskey (@UrbanEscapee) What is Scout Guide?
They are beautifully produced print guides. Why is Scout Guide passionate about local, independent businesses?
the local entrepreneur is the soul of the community and if we don’t support them we lose the unique qualities of place.(click to tweet!)
Do you think a return to “local” is also about making and growing connections with people around you, much like a small(er) town? What do you think the adoption of the guides says about our evolving economy?
if we don’t support the local risk takers they’ll be swallowed by the corporate giants — what’s cool about that?
Do you think geography matters more or less for local businesses today versus 10 years ago?
Yes, I see many brick-and-mortar indie businesses using technology to their advantage. For instance, by expanding with an online store. What trends do you see in the local businesses featured in Scout Guides for the next 10 years?