The old lines between rural and urban are blurring.
- Urban people are moving back to small towns
- Small towns are paying more attention to urban planning and livability
- Rural areas are being swallowed by urban developments
We took the seven rules we think make small town businesses especially successful, and we applied them to the most urban small business and the biggest brands.
Customer Driven Communication is the small town rule. Big city businesses are now having to learn these same skills because technology has forced them into communication with customers. Every business now has to learn multiple methods of communication because customers are now using a huge variety of tools to talk back.